Other significant trends include notable shifts in the percent of total ad space devoted to certain product categories, with an increase in the percent of ad budget dedicated to Appliances and Lumber. As consumers are opting to invest more time and money in home repairs and are choosing to improve current homes rather than purchasing new homes, this trend could continue.
In spite of the tremendous shift to on-line advertising, key Home Improvement Centers still battle for critical print ad space and share of voice. Retailers are continuing to use newspaper and circular advertising to keep their customers informed of new products, line extensions and promotions aimed at building brand support and generating additional revenue.
Advertising Checking Bureau (ACB) captures print advertising activity for several leading Home Improvement Centers, including Home Depot, Lowes, Menards and Sears. The data is comprehensive and includes 10 key markets in the U.S. and approximately 2000 brands within 200 categories. Historical data is available from 2007 to allow for analysis of relevant print advertising trends.
ACB remains uniquely qualified to address the Ad Tracking , Co-op/Trade Promotion , Incentive Program Management and Marketing Services needs of manufacturers and retailers. ACB is headquartered in New York City with production offices in both Memphis, TN and Tempe, AZ.
For additional information, contact ACB .
Mindy L. Weissler Director of Marketing 1-800-ACB-COOP
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Advertising Checking Bureau John Portelli212-684-3377 E-mail Information :
(PRWEB) September 15, 2010 — With the economic downturn in 2008 came a significant and steep decline (27.5%) in print advertising
Tags: Home Improvement